Download ~ Contemporary Issues in International Business * by Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu & James T. Walker ~ eBook PDF Kindle ePub Free
eBook details
- Title: Contemporary Issues in International Business
- Author : Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu & James T. Walker
- Release Date : January 14, 2018
- Genre: Economics,Books,Business & Personal Finance,Small Business & Entrepreneurship,Management & Leadership,
- Pages : * pages
- Size : 2472 KB
Description
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.